What we do
B2B Marketing Services
Audience Profiling
We can help you to find, qualify and quantify your target audience using social media and B2B data:
- Target accounts (ABM)
- Decision maker (buying groups)
- Demographic (market segmentation)
We deliver a complete picture of your target audience ready to be activated against either in a campaign with us or internally by your team.
Content Marketing
We deliver end to end content marketing services informed by the "Challenger" framework by Gartner and our own proprietary customer journey process. This includes market research, developing key themes and messaging, design, production and publishing.
Community building
We define, develop and build niche communities to grow opted in audiences for your brand. We also do this ourselves (see the B2B Sales Society) so if you'd like to see how it works, come join us at an event!
Customer Journey Development / Optimisation
We have developed a unique peer to peer approach to customer journey development. Informed by Gartner research, we interrogate your existing journey or help you activate a new one aligned with your business objectives.
Executive Personal Branding
We work with a range of C-Suite executives to activate and leverage their impressive offline reputations online; building networks, developing thought leadership plans and amplifying their voice to relevant target audiences in market.
LinkedIn Profile Activation & Management
We optimise, activate and manage profiles of key customer facing people to drive marketing and/or sales outcomes in businesses. We have developed an efficient, scalable process to create high impact quickly, and provide aggregated performance data across your team to demonstrate results.
LinkedIn Advertising & Content Amplification
We amplify key messages using the pay to play options across the LinkedIn network, supporting our organic activity and building brand saliences within your key target audience, accounts and decision makers.
Messaging Frameworks
We are pros are at marketing communications in social media! We have developed hundreds of one:one, one:many and one:everyone messaging frameworks for a huge range of people and businesses.
Social Media Marketing
We design, develop and activate social media marketing strategy for B2B brands, starting with the biggest missed opportunity - LinkedIn - and expanding out from there.
B2B Sales Services
Lead Generation
We activate a proven journey from LinkedIn to your existing sales pipeline, then optimise your presence and process to grow your new and/or existing relationships with prospects.
LinkedIn to Offline Training
We offer tactical sales team training to optimise and accelerate your existing sales pipeline.
Pipeline Development & Activation
We can help you to define, develop and activate a sales pipeline if one does not exist already. Our team our well versed in the process, tools and methodology required to get the most from your sales team.
Sales Messaging Sequences
We develop sales messaging sequences of all kinds for B2B sales teams, ranging from initial introduction and first "yes" all the way through to appointment setting and inbound enquiries.
Social Selling Programs
We deploy social selling programs within businesses to activate our own methodology in house. Over a defined project period we will provide the training, tool and process (if they do not exist already) to help you create a sustainable social selling program within your team or business.
Consulting
1/2 Day Workshops
We regularly run half day workshops to deep dive into any of our service areas above. These workshops are a great way to get your team out of the day to day and interrogate your business from a fresh perspective. We keep these sessions focused on one specific output or outcome so you take away some actionable insight from the session.
- Pre-workshop brief and questionnaire
- Workshop session
- Write up, observations and recommendations
Events
Lunch & Learn Sessions (bespoke and open workshops)
We run regular open workshops to give you a flavour of who we are and how we work - with food! - typically focusing in on one or two of the service areas above. If you would like to organise a bespoke session at your business, or attend and open session please get in touch and we will let you know when the next dates become available.
The B2B Sales Society
We have built the B2B Sales Society over the course of the last 2 years. Beginning as humble meetups, the society has grown into a great community of B2B sales professionals. You can find out more, join or register to attend an event over here.
